Indira Gandhi National Open University —
Master of Business Administration (Marketing Management)
good to know —
Frequently asked
What is the duration of IGNOU MBA Marketing Management?
The programme duration is 2 years, structured into 4 terms. It is a postgraduate level programme under the general category.
How many subjects are in the IGNOU MBA Marketing Management syllabus?
There are 29 subjects total, including core management papers and marketing specialisation subjects like consumer behaviour, sales management, brand management and retail management.
Can I buy study material per subject for IGNOU MBA Marketing Management?
Yes, on Degreelo you can purchase notes, smart notes, solved assignments, past papers and practice material either per subject or for the entire MBA Marketing Management course.
What marketing specialisation subjects does IGNOU MBA Marketing Management include?
Specialisation subjects include consumer behaviour, sales management, product and brand management, services marketing, international marketing, marketing research, integrated marketing communication, rural marketing and retail management.
Is IGNOU MBA Marketing Management a distance learning programme?
Yes, it is offered by Indira Gandhi National Open University (IGNOU), which is an open university providing distance and online education.